The demand for targeted messaging and the need to extract maximum value from first-party data are driving increased interest in natural language processing and generation (NLP/NLG) among marketers, according to are cent poll from AI creative platform Persado. NLP for content generation was one of the top five uses of AI among those who responded to the poll, just behind face and voice recognition and personalisation.
Over 70% of respondents are using or planning to use natural language processing (NLP) for content development in the coming year. NLP can generate texts, convert speech to text, extract information from texts automatically, and power chatbots, among other things. Over 90% are utilizing or planning to employ artificial intelligence (AI) to assist personalize information.
The survey's findings are based on responses from 165U.S.-based senior executives from a variety of industries who have invested, orplan to invest, in advanced AI and machine learning technologies, as well as digital marketing.
Why should we be concerned? Persado first entered the automated content production game with a system that used mathematical modeling to generate measurably resonant email subject lines several years ago. It has recently expanded its services to include a variety of digital marketing channels. Of course, this implies that it is substantially involved in the development of AI-driven content.
At the same time, the poll backs up independent analysts' conclusions on the space's quick development. Not only is this one of the most exciting AI applications to watch, but we also appreciate the irony that employing computers is the best method to create long-term personal relationships at scale.